May help JQ stop the bleeding on HNL. The loads for JQ on that route on the days qantas operates are appalling. On the days QF operate they generally have 15-25 empty seats. JQ on those days often has 100+.
This statement is completely false.
Perhaps it should have been written to include a qualifier such as "may sometimes".
Apparently today, for example, there are around one third (more than 70) empty seats on the QF HNL service.
In comparison, both JQ services to HNL (from SYD as well as MEL) have zero empty seats.
You cannot buy a ticket as the aircraft are full.
So the QF group is carrying more than 800 passengers to Hawaii today...Three quarters of them on JQ.
While yield and profit are something completely different altogether, there is clearly room in many markets for both premium and leisure fares.
While I am definitely no management apologist, I believe contemporary dual brand strategic thinking is correct. If you force the consumer to choose one or the other you may lose them to a competitor. Evidence of this was probably seen, for example, on routes to OOL and HMI, when the QF group may have lost customers to Virgin when they were forced to choose a JQ product post-QF route suspension.
PG