Well to explain the point in simple terms for those that don't understand many of the cynicle posts, the issue isn't about the watch. I have several high end watches, however none of them would I associate specifically with flying. Apart from some marketing BS, the concept of a 'pilot watch' is a fallacy.
Buy a watch because you like a watch, but when you are in the air I shouldn't imagine you will have a second thought about what is on your arm...