LEVITT: So we wrote Freakonomics, and because it was deemed a business book and we sold a lot of copies, that made us business experts. And since we wrote that book I’ve been asked a ton to go talk to companies and give them advice. And what’s amazing to me is I could count on one hand the number of occasions in which someone in a company, in front of their boss, on a question that they might possibly have ever been expected to know the answer, has said “I don’t know.” Within the business world, there’s a general view that your job is to be an expert. And no matter how much you have to fake or how much you are making it up that you just should give an answer and hope for the best afterwards. And I have seen it teaching the business school students, that they are incredibly good — the MBAs — at faking like they know the answer when they have no idea.
So everybody hold hands and say "We don't know"