I met Gordon Pugh who is mentioned in the related Wikipedia article that vova_k referenced. He did advertising for a private bank that hoped that his extraordinary capabilities (to control thermo shock, fibiriliation and cardiac arrest typically provoked by cold water immersion - all mentioned in the same Wiki article) would enhance the bank's brand perception by means of association.
He also was retained as a motivational speaker by a well-known software company to address their annual user group meeting. As motivational speaker for the following year's conference, the same software company chose a double leg amputee athlete who then only a few weeks later proceeded to shooting and killing his girl friend in his own house, and who is now serving jail time. The story, that many didn't believe, was that he thought she was a house robber, and he opened fire (three of more shots) in presumed self-defence through a closed toilet door.
Maybe Sergey would be a suitable candidate as motivational speaker for their next annual conference then
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