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Old 30th Jul 2015, 16:10
  #2568 (permalink)  
Shed-on-a-Pole
 
Join Date: Sep 2002
Location: Manchester
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MM - A barb from you. Who'd have thought it?

Snobbery? Yes, that would be the same snobbish attitude which has led me to pay for 18 Ryanair flight sectors over the next six weeks alone.

Airlines tailor their offerings according to their business niche. No-frills carriers offer a product which sacrifices some comforts in favour of very low prices. That is a great market strategy. Highly profitable when executed uncompromisingly. Luxuries are superfluous to such an operation. Plush, full-frills terminals are intentionally shunned by the leading no-frills operators. Spending by host airports to create such is very actively discouraged.

There is nothing amiss about a company tailoring its customer experience to dovetail seemlessly with an identified market niche. It's great planning. And I admire the proven success of this business model.

Maybe you think MAG should woo the no-frills carriers with a plush new first-class mega-lounge? That would demonstrate they're not snobbish, wouldn't it? It might also show total lack of appreciation for the client's business model in the process, but why let minor details like that get in the way?
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