Well, I guess some time in the future, some brave airline executive will come up with a brilliant idea:
"Hey, let's put some really comfortable seats up the front of the plane. We'll give them a bigger seat pitch for more legroom.
Exec #2: "Yeah, then we could serve a superior meal and after the meal, we could provide them with a blanket.
Exec #3: "It'd cost more - but we could pitch it at businessmen who'd be prepared to use corporate funds to pay for it."
CEO: "Fabulous idea guys - let's call it "Business Class"".
And so little Johnny, the wheel was re-invented, yet again. There were mangement bonuses for everyone, and they all lived happily ever after.