Thanks for your response. As you say the result might be for people to give up on BA and choose a competitor. I am puzzled as to the rationale. I can't see what financial advantage is to BA unless they think the withdrawal of the 7 day free seat selection will make people pay 30 pounds to book a seat. I wouldn't.
I just think the goodwill cost is not worth whatever the imagined advantage. It is as though BA is seeking t fill the sort of negative customer stance which FR is purporting to abandon.: