Virgin Atlantic - Up In The Air
I appreciate that this may not be the correct forum but I wished to share some observations. I was watching the the Virgin Atlantic - Up In The Air quasi documentary on ITV (UK) last night and was simply flabbergasted at the cost of everything, e.g. £100-150K for one Upper Class seat. Then there was no expense spared on the 'Runway' guide for inflight staff to dress appropriately. And then the lucky Virgin who were selected to attend the photo-shoot for the 'Runway' magazine were called internationally rather than emailed. I appreciate there is VOIP these days and the cost is miniscule but given the airline lost £51m last year, has 38 aircraft and 9,000 staff, operating costs don't seem to be under control. Has the growth of the Middle Eastern carriers preciptated an 'inflight luxury race to the top' type scenario? I would be interested to read other contributors thoughts.