It's not coercion or manipulation, other than the ticket price no other charges are mandatory, it's up to you.
My last trip with Ryan air was to Rome from UK for a family of 4, total cost all in door to door.... 89. For that I don't expect service, food, entertainment, well really j don't expect anything other than getting from A to B.
That is the same length of time as the train from Edinburgh to London, and that cost almost 300 the last time we did it.