To be clear,, Qantas will lose the majority of its invested capital in Asia and will never see a dollar of profit from any Asian venture. Qantas has no understanding whatsoever of Asian business environments at all and cannot possibly develop the same. Without that, and the associated personal links, that take about thirty years to develop, you have no hope.
To put that another way, I lost count of the Asian customers we wined and dined, picnics, bb'qs, visits to Healseville sanctuary and the Great Ocean road and the countless children in Australian schools we kept an eye on as I was growing up. We treated them as family, as they would expect us to if we are to do business together, Can Qantas do this? Not so much.