I'd be more impressed if Joe public (of whom I am but one) were encouraged more to make everyday AFD by taking note every time there is yet another, "and finally", news item about how HMF are doing something that is not self-centred and self regarding like most of us, and give thanks at that news.
As it is, it seems that AFD is yet another example of the bread and circuses acts that used to feature in Pathe or Movietone News. Fine when much of the audience were serving, had served, or had fathers/brothers/sweethearts serving. Not very effective when they are as remote as any "community", of which we hear so much and know so little.
I find it ironic that those whom we are encouraged to be grateful for are the very ones who have to make the effort to encourage us. We, on the other hand, can simply grope for the remote in order not to be made to feel beholden in any way.