Just journalistic rubbish IMO.
Recruitment is a massive component of a successful companies strategy and all successful companies (big or small) will try hard to get this challenging element correct. Most of the time a successful and proven track record in the "soft" skill (eg sales) of "hard" skill (eg software coding) will VASTLY outweigh anything else on a CV. These day most recruiters automatically filter out all the chaff and spraff people love to put in a CV and go straight for the meat. Your background and history will only really count if it is evidence that you can deliver (ready out the box) the task the company is going to pay you to do.
And, IMO, that is exactly as it should be.