Skytrax awards time, but don't expect any Swire cheers.

[Yonosoy Marinero]

You call that a raise????

I don't, but they do...

So the people (I'm assuming passengers) who vote on these awards have flown on every carrier,

There is no voting by any passenger. The study is all done by Skytrax, from surveys conducted by themselves, with the same level impartiality, fairness and transparency you can expect from a FIFA World Cup selection process.