This social enterprise Yammery thing seems okay on the face of it:
Cutting edge technology boosting company communications and engagement etc etc - blahblah.
That same Big Brother technology empowers the company to track those exact markers - communications and engagement: Identifying subject matter/trends through key-word phrase search, identifying individual employees engagement and usage patterns, enabling the tailoring of communications via identified "Champions".
Perhaps I'm over reacting, and maybe MH just needs a win after the EFB debacle, but I find it all very Orwellian: Recall the last few lines of 1984 : "But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother."