Originally Posted by
Hotel Tango
Both Jet2 and Jet2 Holidays are owned by Dart Group Plc. From what I was told, but with no facts to support the story, is that 2 B757s were leased from Allegiant and the contract stipulated that they remain in their livery. Jet2 management apparently liked the livery and, since the two airlines neither compete nor operate in the same part of the world, they decided to adopt an albeit slightly modified version for some of their other aircraft in the fleet promoting the Jet2 Holidays brand.
Not dis-similar to what Channel Airways did with their livery, from the 1960 / 1970s when they retained the Continental Airlines scheme after purchasing a fleet of Viscount 812s.