"They’ll be supplied to customers as kit-sets models for self-assembly in order to keep the price low, the developer said."
So it's a $120K kit aircraft. Type certification would more than double the proposed price and take a couple years to complete. Even though they claim a GTOW well under 1300lbs, neither the EASA or FAA LSA regs currently allow helicopters.
You can already get a comparable product from outfits like Rotorway for far less (<$80K), which benefit from having most of the design bugs worked out.