I like their big cheesy ad in the baggage reclaim area at Arlanda for pilot recruitment ' want to move three feet to the left ...' Or something.similar.
You know they're desperate when they've stopped advertising for pax and start plastering these enormous recruitment thingys all over the place. Walked through said area with a (non-aviation) friend not so long ago. "Why would you want to move three feet to the left?? Is that some kind of free upgrade?"
