Herodotus.
I think it will only be a matter of time before you see EI introducing a bar service which you pay for in Economy. The CX Willie Walsh seems intent on copying Micheal O'leary's method of running an airline. With the aid of cost cutting EI managed to turn a profit of EUR60m last year with a plan to increase this to EUR100m this year. I often travel on the LHR-DUB route both in Econ (when I'm paying) and Premier (when someone else is paying). The service up the front is not a lot better. You get one drink, a sandwich and a bar of chocolate from the inflight service. Overall though I would choose EI over FR and BD (emotional attachment). The other two are just as good in my experience.