Perhaps Qantas could do an EBAY style bidding war to operate the 787?
Or perhaps a reality TV it's a knockout style production?
They could stream it live to the "street" at Mascot. Executives could take bets on the pilot that gives away the most in a desperate grapple for a potential seat change.
Pilots eager for a possible promotion(no guarantees), could complete against one another in a trade off of conditions. He or she who trades away the most wins, and gets an Immunity pin stapled to his uniform by Alan himself.