Because it is just attention seeking, compensation seeking nonsense.
Do you really think they would put a passenger in a seat with only a metal headrest and sitting on a metal pan?
He says he paid a certain amount to allocate a seat but the amount in no way reflects anywhere near reality (economy 35 not 82 to select a seat) then asks why we assume Ba after all that when he even mentions about the way they would treat "an executive club" member.. BA's frequent flyer club.