Aer Lingus and BA are owned by same group, they connected and claiming they are not has no chance of being believed.
BA cannot compete with Low Cost Airlines never could, never will.
racedo - I don't understand what you mean about Aer Lingus and BA being owned by the same group ? Could you elaborate please ?
BA seem to be doing a good job at being competitive with LCCs - value is often more important than just absolute cheapest