Advertising strategy
There seem to be strong voices from both camps on whether this new management are doing good things or are completely and utterly clueless.
Someone please explain why on my travels this week I saw advertisements for their BOH operation in both Southampton and Winchester. I mean talk about cutting your nose off to spite your face, shooting yourself in the foot etc etc. Why would BE advertise in areas which are already being served by their SOU base? More to the point who in their right mind would drive from Winchester or Southampton to BOH when they can fly with the same airline at more convenient times at SOU?
Do EZY advertise their LTN base around LGW or their LPL in MAN? Sorry but this lot are clueless.