It's exactly what happens.....
......when a Group tries to hide a CEO (who dramatically failed in his previous role playing with windmills, costing them millions) in a business he knows diddly-squat about and plays "this is the cheapest we can offer the AW139" roulette with someone like Shell.
I guess the small consolation for the pilots who originally started Dancopter (apart from cashing-in their shares) and the current ones who are looking at a vertical drawbridge back in Esbjerg - is that he and his cohorts must surely lose any prospect of employment with the latest Group who now owns them?
At least when the sanctions in Iran are lifted, the oil price will fall further as more oil is released - so we'll see more cuts.......DOH!