And that is the problem withe UK tourism; it is marketed as London, then anywhere else if you really fancy it. If we had a UK Tourist board that promoted all areas of the UK equally, then likely as not there would be more direct peak season flights to Newquay.
But, in the absence of such a nationally orientated body, it might help if the local governments in Cornwall and Devon got together and pushed themselves properly at the German (and other) European inbound tourist.
Of course to do that effectively, it would be good if accommodation providers and attractions took the time to teach their employees European languages to a reasonable conversational level! And of course, for those doing the promotion to do it in the language of those countries they are courting.