Good on them!
I hope someone can make a good go of that route and why not a company that is local, knows what regional communities want, and well run by a bloke that who has his head screwed on and knows what he's doing!
I agree that a 19 seater would be ideal for that route - and at the right time of day used to achieve some decent loads on the J32 a few years back.
Look forward to hearing how this develops!