This is a form of information warfare that simply harnesses new tech to an old theme, of broadcasting a particular world view using mass media. This has been part and parcel of the Soviet / Russian System since about the time of Lenin. No surprise that a veteran cold warrior would apply such a tool to achieve his ends.
Reminds one of the old Goebbels line about "if you repeat a lie often enough it becomes the truth."
Only if it is unchallenged.