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A race to the bottom. Not really. This is yield management at play. Stimulating demand. Advertising, get people online. Fare might be gone, next fare affordable, purchase.
Then additional extraction of ancillary revenue e.g. hotels, transfers, food and beverage, baggage etc.
Normal practice this far out by all airlines.
>>>>>>
not not for peak season Xmas holidays. This is a sign that forward bookings are well behind expectations. Normally a big % of people are now booked for Xmas school holidays & by all reports they have enquired, but not much money is changing hands (agents/wholesalers-we talk to them all the time)
Rather than dump seats, the airlines should be packaging with tour operators.
Most legacy carriers get very little of the hotel, transfers, food & beverage, baggage etc. whereas LCC's are good at this.
We now have QF, VA, FJ, DL, UA, NZ all dumping seats to LAX in big numbers.
Group of us want to go to USA in early JAN. If wait til 12JAN can get return for under $1k & we're talking reasonable numbers, close to 40.
We might have to split between flights/airlines, but sure beats going subload.
Last edited by BNEA320; 1st Apr 2015 at 23:44.