After MH370 and now this incident it is becoming clearer that the media needs a code of conduct in reporting these incidents. Confusing and inconsistent media reports fuels both a lack of trust(and appearance of disorganisation) in the responding agencies and breeds conspiracy theories when the intial media reports are later proven incorrect.
Timelines - UTC and local not just local time
Speculation - clearly marked as such.
Quotes needs to be attributed - so incorrect quotes by the media can be quickly disproven. Unnamed sources with bad information just destroy credibility of everybody involved.