That's just my point Di Vosh
If it walks like a duck, quacks like a duck and craps in ponds it's a fair chance it's a duck but if nobody knows there is a duck for sale it in reality doesn't exist.
If I was a shareholder I would be furious at their pathetic attempt at marketing on a ridiculously short lead time.
Considering we are talking early to end of Easter break and on into the 2nd half of April the discretionary dollar has all been spent and the punters are generally set. They won't be thinking of the next holiday rush until after they have enjoyed the trip they booked in January.
Someone needs to take hold of the marketing and another the scheduling. It is not rocket science, but at the moment we have pocket science - hand in rapid motion.
If you are going to do it guys and girls man (and girl if applicable) up - delay launch until June, market properly with a website and inventory system with an active yield management component that has been designed by a professional.
The glass mountain is out there and some direction is needed to avoid it.
Best all
EWL