I have it on very good authority that CX directors were planning on getting their hands dirty "down in the trenches" as it were, in an attempt to generate the kind of patriotism that Bethune managed from his troops.
It was all seen as a bit too hard and was decided that a jolly good hike on Lantau would do the trick. The directors invited staff to join them knowing that the afore mentioned staff would enthusiastically carry their day packs for them, pick up empty water bottles in their wake, and if the going got too tough there would be a conga line of deputy managers and newly recruited trainers who would be stabbing each other in the back for a chance to piggy back one of their idols up the next hill.
Honest!