Bethune was a conman of the highest order.
This was a smoke and mirrors act. While performing his magic tricks he reached into his employees back pockets and stole their wallets, calling it quid pro quo.
Cambridge Business Studies Maslow, Herzberg and McGregor's theory states that employees will work harder for less if they feel valued.
This sounds warm and fuzzy but it's not.
Swire, like Bethune, believe in quid pro quo.
The "repect" or "value" will be a trade off with rostering and renuemeration. (The AoA was delusional in '99 with their 3 R's campaign) It's a net zero sum gain. So ask yourself how you prioritize the 3 R's.
Personally, I don't need the respect of someone I've never met. I couldnt identify our CEO or DFO in waiting in a police line up.
Fortunately our managers have neither the ability nor IQ to pull off a similar stunt which keeps me, my family and bank manager happy.