It's not rocket science.
We don't need Oxford graduates, we need Leaders, not 'yes men' (women). Swires are so 'died in the wool' they will never employ these modern tactics until somebody realises that they can become even richer if they did.
It's a bit like trying to imagine the Mill Owner rolling up his sleeves and getting down and dirty instead of stopping off for "lunch at the Club". Very rarely happened.
The impact of seeing a Fleet Manager operating a flight over Xmas or CNY would be enormous.
It must, however, come from much higher than that - at least DFO level and probably higher. The higher it started, the quicker the "Yes Boys and Girls" would fall into line. A stonking 'profit share' would be a bloody good start with the emphasis being on the "share" bit. All calculated on a formula?? Change the formula. Make it a cost item like a 'loss leader'. Give the crews a carrot and see if you ever need a stick again....
Back to the top - all after me - IT'S NOT ROCKET SCIENCE!!!
