Without a coherent actual strategy, other carriers (I'll call them local or regional operators) are able to grow into a void. I'm thinking Westar, Heliconia, Everett etc who have OGP compliant standards (in general) and have new ac. CHC hasn't looked at a new market for ages and seemingly has no strategy to actually invest and then dominate anywhere. Grow or die.
Spot on - no matter how often the need to innovate is pointed out, they desperately cling to the past and look back instead of forward. It's slowly changing but it may be too late.