Its a shame that its completed like this but BA want BA people and I would say they can probably get close to the mark with personality questions. That said, hard work, dedication and proper research of what BA are after are only going to improve your chances for next year.
Contrary to what many people think, I genuinely don't believe there is one type of person that fits what BA are looking for (i.e. there's no such thing as "BA people"). In my opinion the variety of different people who have made it through this process highlights that BA value a diverse workforce. And I don't know for certain, but I do think some of the multi-choice questions on the application have more than one correct (or at least acceptable) answer, while others have definite incorrect answers. Obviously can't mention specific examples here though.
All at sea; can relate to that as I was in the very first FTE assessment day last year. There were about 14 per assessment day split into two groups of 7.
