It would seem so taking a closer look. the website has been updated with the route being advertised & on the route map. Odd that Hamburg is advertised as a route even when there is a 7 hour (!) total duration getting there which is rather off putting! 3hrs 25 on the way back is not too bad but those timings could do with some tweaking, the route starts on 23rd April and appears to be 5 weekly Mon-Fri.
You are right the timings could do with a bit of a tweaking. Below is the schedule for VG's HAM via ANR service.
VG162 HAM 09:05 ANRa 10:35/ANRd 11:05 SOU 11:30 x67
VG163 SOU 12:00 ANRa 14:25/ANRd 18:30 HAM 20:00 x67
The 4hr 5 min transit time in ANR on flights ex SOU seems very excessive. Especially with the limited facilities available at ANR airport