EI-BUD (737-300 right?)
Euro-Direct-Airlines, that's a blast from the past. They made ridiculous choices towards the end of their existence such as single routes from LGW and unknown forays into mainland Europe - Kortrijk in Belgium for example. I think they also did a bizarre Exeter to. Bournemouth shuttle service almost hourly at peak times. It lead to their downfall.
Similar route behaviour at Flybe (not as crazy I would say) but they have more strength with improved cash-flow and reduced costs and complexity.