Why wouldn't they? When the wind blows wrong at DUB or the fog descends on BHD they are there to lend a runway. Surely they have to advertise their strengths in the face of the unfair competition they are confined in when trying to generate business of their own.
How is BFS confined in unfair competition? They are the biggest and busiest airport in NI and have the capability to offer routes to just about anywhere. The unfair thing is APD, in my opinion and that is affecting every airport in NI, not just BFS. Removing APD would put our airports on a level playing field with DUB.
Did you not just answer your own question?