That image is more how EK tries to PORTRAY the brand. It does not remotely resemble the reality of the "brand". Any more than the glib "get your own peanuts" line can describe all US carriers. The EK service has slipped a great deal, and fast - it's no secret, and no surprise, given the rapidly deteriorating working conditions. At the same the legacy carriers have been forced to up their game. No, they'll probably never get to the same level of "service", what with all those pesky labour laws and legal rights of their staff.
We get it, you have a hate on for the US carriers. Why? Who cares. But when I see marketing propaganda like you posted, I think more about the reality of crew pushed to the absolute limit and beyond. A link to the story of the poor soul who recently took her own life in al Nadha would be more appropriate than smiley shiny girls.
Fortunately the word is getting out about the truth of EK as a company and employer. All empires eventually crumble.