Well that's fairly cryptic. Care to explain of what interest this might be to non-Hasselblad owners?
Not used it, but perused the Hassy website earlier.
Seems its their version of image manipulation / management software (i.e. like Lightroom or Photoshop).
PhaseOne (Hassy's arch rival) also do two similar products (Media Pro and Capture One).
The RAW converter in Capture One is actually rather good and you don't need a PhaseOne camera to use it... plus its a relative bargain at only 229 EUR.