Despite me having stated on PPRuNe at keast twice before, I'll say it again.
With Stobart air, you could not get to Manchester for cheaper than €80 return with 7kg hand luggage only.
With Ryanair its often as cheap as €20 with 10kg luggage.
For the regional routes, Ryanair underprice Stobart and everyone else by a mile. They will always be the winners at high demand regional routes.
I believe that a 1x daily BHX service is sustainable from SNN while a 1x daily EMA service is at NOC.