It does feel that the message to the public that this is not about a major pay increase, as not been conveyed good enough.
It also does seem that NAS have been better to lobby with the "newspapers" to give this a negative spin over the pilots.
People in a lot of the articles are responding that pilots should be ashamed on their close to £200.000 salaries! I believe even one newspaper made a list over the top 10 earners in Norwegian, where the majority was pilots, close to the £200.000 mark. (1.9 mill kroner)
Now I have not seen this article, but saw a reference to it somewhere else.
Furthermore DAT in October was looking for 15 - 20 A320 Captains, I wonder if this connection between Norwegian and DAT has been planned and organized for quite some time.