The real bright spark was the one who dreamt up a time limited name. At least the Canadian outfit gave itself an extra thousand years, not that it did it any good.
It was truly amazing how many companies used '2000' in their name during the late 90's within all branches, as it seemed to give them an air of the future. Once the euphoria of New Year 2000 came and went, it looked as stale as yesterday's bread.