Don't Ryanair buy direct from Boeing then sell on? That was part of their model, they got a great deal and all are B737-8AS except a very few of the latest deliveries.
The company are niche and local, they do well out of LBA and MAN, have a smaller base at NCL and BFS and picked up the flyglobespan market in Scotland. The quickest way to lose money would be an airliners.nut project of long haul ambitions with another new aircraft type. You need really deep pockets for that ball game.