VLM have recently announced Antwerp-Hamburg and Rotterdam-Hamburg in addition to their existing Antwerp-Geneva
For those unaware, the V in the name stands for Vlaamse - or Flemish, ie the Dutch speaking part of Belgium. Yes, Antwerp is in northern Belgium and is predominantly Flemish.
It's been announced that VLM will launch routes from Liege in the south of Belgium to Avignon,Nice, Bologna and Venice each to be served 4 or 5 times per week from 1st May. Schedule looks like 1 aircraft based at Liege Mon-Fri with a 2nd aircraft (presumably from Antwerp) at weekends
Apart from being a bit late in the year to be launching summer seasonal routes, the choice of routes all seems a bit random compared to existing routes - I'm struggling to understand what sort of an airline VLM wants to be, its identity or its business plan. Is this just a way of making revenue at weekends when business demand is slack or is there more to this ? If so, why not base everything at Antwerp instead of 2 bases ?
Anyone have a good understanding of what VLM is all about ?
Last edited by davidjohnson6; 26th Feb 2015 at 09:38.