Well, you know how it is, not easy...
PR Team Leader: 'Now, let's try and think up something that encompasses all things British.'
Gofer: 'Union flag?'
PRTL: 'Brilliant..an excellent idea! So, what design should we use?'
Gofer: 'Erm...well, it's sort of fairly standard..'
PRTL: 'Hmm..yes, I agree We need some focus-time. I think a villa in Sorrento should help clear the mind. I'll take Clarissa, Victoria, Olivia and Georgia. We'll call you with the result.'
Gofer: 'Uh..OK'
Three days later, Gofer picks up the phone...
PRTL: 'It's me. God how we've agonised over this one BUT we're going to paint a curvishy-type Union Jack flaggy thing on the sticky-up bit at the back'
Gofer:'Riiight..'
PRTL: 'Get on with that would you and ask accounts to send the invoice
£250k as agreed. We'll be back next week - must get a bit of relaxing in now..bye-eee'