I know the company concerned with this, and to be honest, if you knew the background to this, you would agree that there is no "rebellion" among the staff etc - in fact, the staff have done much, much more than would normally be required in any equivalent job, including putting reputations on the line... unfortunately, this is simply poor management and lack of understanding - something which will have to change, or the airline in question just aint gonna succeed, simple as that.
Shame really, 'cos if they got their act together, they'd have a great outfit!