Clever move.
After Eastern airways in the UK sector and Airnorth in Australia they will one day be able to feed their own helicopter hubs with their fixed wings. It means you can offer a customer to fly them form airport (A) to heliport (B) to offshore (C) all in the same contract using different aircraft.
Nevertheless we yet have to see a customer interested in signing such a contract...but I think it is the way ahead....and I don't work for them.