According to The Register there are rumours that some of the big boys may even be about to do deals with Adblock. (I suppose Adblock has to have some means of making money.)
Google, Amazon 'n' pals fork out for AdBlock Plus 'unblock' ? report ? The Register
To avoid this you could try disabling the 'allow some non-intrusive advertising' feature:
https://adblockplus.org/en/acceptable-ads
On one of my computers it was already disabled but on a different and more recent install it was enabled.
I am sure the 'boffins' on here will know more about it all.
