All names taken
With all due respect, I really don't understand the obsession with First Class.
It's almost as if by not having it, Emirates is somehow 'insulting' BHX.
I was thinking the same myself - so what if BHX doesn't have first class available? Perhaps your average Midland business person has more respect for their, and their companies money. There certainly aren't so many people living in the Midlands (or for that matter anywhere outside London) who have more money than sense.
Best thing (aside of the extra passenger capacity) about the third daily being a 777 (rather than a 380) is the additional cargo uplift available.
Bottom line is that people always look for a down side - see historical postings on this thread, and for that matter any other threads!