I flew BA's 380 to Los Angeles in early November, fortunately in business class. Compared to other planes and business product I've experienced I found it to be a positive experience. The plane is, as many have noted, a quiet ride. The seat is the same as on the rest of BA's long haul fleet (I came back on a 747) but the in flight entertainment screen is more modern and better quality. Service is dependent on the crew; I was happy enough. Frankly, the biggest surprise was the loo (upper deck at the front) which was huge and therefore a quietly relaxing refuge rather than the functional cramped cell that most airplane toilets are. BA's business class is not the best in my opinion but certainly far from the worst. But in combination with this plane, I thought it was a pretty good experience and I wish there were more of them flying.